Purpose Despite the variety of supply chain management (SCM) research, little attention has
been given to the use of Big Data Analytics for increased information exploitation in a supply …

There has been an increasing emphasis on big data analytics (BDA) in e-commerce in
recent years. However, it remains poorly-explored as a concept, which obstructs its …

This article discusses OpenAI's ChatGPT, a generative pre‐trained transformer, which uses
natural language processing to fulfill text‐based user requests (ie, a “chatbot”). The history …

This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …

The advent and development of digital technologies have brought about a proliferation of
online consumer reviews (OCRs), ie, real-time customers' evaluations of products, services …

Does digitalization make competitive advantage more or less sustainable? One line of
argument is that digitalization leads to hyper-competition and shorter spells of competitive …

Big data has the potential to revolutionize the art of management. Despite the high
operational and strategic impacts, there is a paucity of empirical research to assess the …

Smart manufacturing has received increased attention from academia and industry in recent
years, as it provides competitive advantage for manufacturing companies making industry …

Contrary to prediction that the accounting profession faces extinction, we argue that
accountants can still create value in a world of Big Data analytics. To advance this position …

The era of big data and analytics is opening up new possibilities for disaster management
(DM). Due to its ability to visualize, analyze and predict disasters, big data is changing the …