[HTML][HTML] Metaverse as a disruptive technology revolutionising tourism management and marketing
Metaverse is the next disruptive technology that will impact society in the coming decades,
by enabling immersive experiences in both virtual and physical environments. Although still …
by enabling immersive experiences in both virtual and physical environments. Although still …
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations
Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …
analyses, this paper aims to explore recent developments, themes and issues within smart …
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …
transform many aspects of work and life at a societal level. Despite the many forecasted …
The post COVID-19 pandemic era: Changes in teaching and learning methods for management educators
V Ratten - The International Journal of Management Education, 2023 - Elsevier
The COVID-19 pandemic resulted in significant changes to management education
regarding the interaction and use of digital technology as part of the learning experience …
regarding the interaction and use of digital technology as part of the learning experience …
Metaverse meets branding: examining consumer responses to immersive brand experiences
A Wongkitrungrueng, L Suprawan - International Journal of Human …, 2024 - Taylor & Francis
The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …
experience, but little is known about how consumers respond to branded virtual worlds in …
[HTML][HTML] Digital business model innovation in metaverse: How to approach virtual economy opportunities
In recent times, continuous evolutions in digital technologies are triggering new business
models (BMs) within virtual environments. This phenomenon is defining a new economy …
models (BMs) within virtual environments. This phenomenon is defining a new economy …
[HTML][HTML] Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda
AK Kar, PS Varsha - International Journal of Information Management Data …, 2023 - Elsevier
The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …
future of business and consumer interactions in a world where different virtual realities blend …
The effect of hotel livestreaming on viewers' purchase intention: Exploring the role of parasocial interaction and emotional engagement
Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …
Metaverse for climbing the ladder toward 'Industry 5.0'and 'Society 5.0'?
Metaverse implementations have started to emerge in various industries with the promise of
providing better industrial services and a more sustainable society (Society 5.0). At the same …
providing better industrial services and a more sustainable society (Society 5.0). At the same …