Kajian ini memfokuskan kepada penelitian terhadap iklan yang menampilkan selebriti
sebagai endorser produk yang ingin dipromosikan. Kajian ini dilakukan bagi memenuhi …

Consumption has become a more comprehensive and broad concept, not just meeting
human needs, with the formation of postmodern consumption culture. Consumption culture …

In an effort to understand why there is a general outcry about the poor quality of teachers
who are produced by many institutions of higher learning, despite the practice teaching …

Any communication that aims to persuade someone to buy a product or service, encourage
public opinion, or garner support for an advertiser's viewpoints or actions is considered …

This research was conducted to test and find out the influence of sports marketing (sports
advertising, star athletes, and sports sponsorship) in attracting Formula E spectators in …

Youtube menjadi media sosial yang paling populer bagi masyarakat Indonesia. Brand
Tropicana Slim memanfaatkan peluang itu dengan membuat iklan digital kreatif agar dapat …

Lately, the Muslim woman was revealed as an active element of the fashion market. She can
provide profit and be a significant part of the fashion business. The aim of this paper is to …

Online memes have become a participatory culture used by members of the society to
express ideas, feelings, and emotions as well as respond to trending topical issues. The …

Narrative transportation is a captivating phenomenon in which an audience member
psychologically departs from material reality and immerses into the narrative world (Gerrig …

İnsan var olduğundan bu yana göstergeleri kullanarak iletişim kurmaya çalışmıştır. Bu
süreçte bir şeyi temsil eden biçim, olgu, nesnelerin yerine “gösterge” olarak kabul edilen …