Influencer marketing has been lauded as one of the most thriving marketing strategies within
the contemporary marketing landscape. Nonetheless, numerous opportunities and …

Over the last three decades, business-to-business (B2B) sales practices have undergone
significant change. This study evaluates the current responsibilities, skills, and knowledge …

The development pace of digital socialization has accelerated drastically in the past decade,
especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the …

Purpose This study aims to develop and test a process model of the effect of social media
use by business-to-business (B2B) salespeople on their value cocreation and …

Digital green innovation management activities are the core of low-carbon intelligent
development of prefabricated construction enterprises (PCEs) for sustainable urban …

This study examines the effects of salespeople's social media and customer relationship
management (CRM) technology use on value co-creation through knowledge and the …

While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

In the digital economy, effectively adopting public platforms for digital marketing has become
an important source of competitive advantage for small and medium-sized enterprises …

Entrepreneurship has attracted much attention to both research and practice in the last two
decades. Particularly, with the advent of new information and communication technologies …