How do the behavioral-cognitive-emotional constructs of attitude, satisfaction, and habit
drive consumer continuance intention of incumbent mobile technologies? From a survey of …

As fintech chatbots become more and more popular in online banking services, most banks
have discovered their business potential. To understand why fintech chatbots can be used …

Purpose–The purpose of this paper is to review state‐of‐art literature on adoption of CRM
technology, including the CRM in multichannel environment and provide a comprehensive …

Firms that achieve to establish reciprocal and successful relationships with their clients can
obtain greater profitability in their relationship marketing inversions. This study adopts the …

Purpose–The purpose of this paper is to develop an understanding of the primary concerns
of a customer when they use mobile banking services and identify factors that can be used …

Loyalty Programs are a popular CRM technique in hospitality and tourism industry; they
attract huge investments from firms worldwide. However, lately they seem to have reached a …

Purpose–The aim of the paper is to identify interactions existing among the identified factors
and understanding how they impact adoption intention so that better CRM strategies for …

The use of global mobile technology has increased exponentially. In particular, a survey of
consumers in the Philippines showed that 83%" could not live" without their mobile phones …

The rapid development, diffusion, and increasing utilisation of mobile technologies have
transformed the ways in which airlines interact with their customers. In an effort to improve …

En la presente tesis analizamos el concepto de CRM (Gestión de Relaciones con Clientes)
como estrategia de negocio, profundizando en sus fundamentos teóricos y proponiendo un …