With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Purpose This study aims at identifying and examining the mediating role of customer
engagement behavior and social interactivity onbrand loyalty. Design/methodology …

Within the context of eHealth interventions, a shared understanding of what constitutes
engagement in and with eHealth technologies is missing. A clearer understanding of …

Purpose The topic of customer engagement has been growing in relevance and complexity
in the last decade. Therefore, the purpose of this paper is to systematically review and …

The effect of consumer-generated media stimuli on emotions and consumer brand
engagement | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose Considering brand ownership as a cause of concern, this paper aims to propose a
conceptual model portraying brand engagement as a function of members' brand …

Purpose The purpose of this study is the exploration of customer engagement with the brand
and brand community (dual foci) inside online brand communities and to assess the …

Purpose Given the widespread popularity of social media such as Facebook, Twitter and
Instagram, understanding consumer-brand engagement behavior within social media is …