Consumer engagement in social media brand communities: A literature review
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
A consumer engagement systematic review: synthesis and research agenda
RG Bilro, SMC Loureiro - Spanish Journal of Marketing-ESIC, 2020 - emerald.com
A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Examining the mediating role of social interactivity between customer engagement and brand loyalty
Purpose This study aims at identifying and examining the mediating role of customer
engagement behavior and social interactivity onbrand loyalty. Design/methodology …
engagement behavior and social interactivity onbrand loyalty. Design/methodology …
The concept and components of engagement in different domains applied to eHealth: a systematic scoping review
Within the context of eHealth interventions, a shared understanding of what constitutes
engagement in and with eHealth technologies is missing. A clearer understanding of …
engagement in and with eHealth technologies is missing. A clearer understanding of …
The growing complexity of customer engagement: A systematic review
F Rosado-Pinto, SMC Loureiro - EuroMed Journal of Business, 2020 - emerald.com
Purpose The topic of customer engagement has been growing in relevance and complexity
in the last decade. Therefore, the purpose of this paper is to systematically review and …
in the last decade. Therefore, the purpose of this paper is to systematically review and …
The effect of consumer-generated media stimuli on emotions and consumer brand engagement
The effect of consumer-generated media stimuli on emotions and consumer brand
engagement | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
engagement | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Brand engagement without brand ownership: a case of non-brand owner community members
J Kumar, JK Nayak - Journal of Product & Brand Management, 2019 - emerald.com
Purpose Considering brand ownership as a cause of concern, this paper aims to propose a
conceptual model portraying brand engagement as a function of members' brand …
conceptual model portraying brand engagement as a function of members' brand …
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
J Kumar - European Journal of Marketing, 2021 - emerald.com
Purpose The purpose of this study is the exploration of customer engagement with the brand
and brand community (dual foci) inside online brand communities and to assess the …
and brand community (dual foci) inside online brand communities and to assess the …
Consumer engagement with retail firms through social media: an empirical study in Chile
Purpose Given the widespread popularity of social media such as Facebook, Twitter and
Instagram, understanding consumer-brand engagement behavior within social media is …
Instagram, understanding consumer-brand engagement behavior within social media is …