Visual processing is a core cognitive element of sensory and consumer science. Consumers
visually attend to food types, packaging, label design, advertisements, supermarket shelves …

Constructive and ecological theories of perception raise questions about whether visual
perception is inherently data‐driven (bottom‐up) or interpreted in terms of higher‐order …

Eyetracking research in psychology has grown exponentially over the past decades, as
equipment has become cheaper and easier to use. The surge in eyetracking research has …

There is a battle in the supermarket isle, a battle between what the consumer wants and
what the retailer and others want her to see, and subsequently to buy. Product packages …

Although there has been recent growing interest in the associations between measures of
visual attention and consumer choice, there is still uncertainty about the role of the first …

To guide consumers in their decision process, especially food products often carry labels
indicating production method or nutritional content. However, past research shows that …

Visual ecology is the study of how different species perceive their visual surroundings. We
introduce the concept to consumer research and show that the micro-ecology of product …

Nutritional claim (NC) requirements on food packages are among the most important and
influential EU policy measures related to diet and have the capacity to promote healthy …

In this selective review, we examine key findings on eye movements when viewing
advertisements. We begin with a brief, general introduction to the properties and neural …

This paper aims at identifying patterns of viewing chocolate snack packages and at
exploring how the layout of packaging design elements affects the prospective buyer's visual …