Impacts of knowledge on online brand success: an agent-based model for online market share enhancement
The dynamics of brands diffusion emerge partly from heterogeneous consumers' interaction
in social e-commerce and this social interaction influences adoption decisions. The agent …
in social e-commerce and this social interaction influences adoption decisions. The agent …
How to influence people with partial incentives
We study the power of fractional allocations of resources to maximize our influence in a
network. This work extends in a natural way the well-studied model by Kleinberg, Kempe …
network. This work extends in a natural way the well-studied model by Kleinberg, Kempe …
Optimal nonlinear pricing in social networks under asymmetric network information
Y Zhang, YJ Chen - Operations Research, 2020 - pubsonline.informs.org
We study the optimal nonlinear pricing of products and services in social networks, in which
customers are strategic and their consumption exhibits local externality. Customers know …
customers are strategic and their consumption exhibits local externality. Customers know …
The optimal pricing model of online knowledge payment goods in C2C sharing economy
Y Qu, Z Lin, X Zhang - Kybernetes, 2022 - emerald.com
Purpose The purpose of this paper is to research the price strategies of online knowledge
payment product by considering network externality in the C2C sharing economy …
payment product by considering network externality in the C2C sharing economy …
Revenue maximization on the multi-grade product
The problem of revenue maximization, which aims at earning the highest revenue by
properly pricing the product and/or seeding customers, is an important issue about utilizing …
properly pricing the product and/or seeding customers, is an important issue about utilizing …
Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile instant messaging promotion
TV Gloria, A Achyar - ASEAN Marketing Journal, 2018 - scholarhub.ui.ac.id
At its introduction, instant messaging (IM) was predicted to facilitate communication between
businesses and customers. Growing numbers of smartphones coupled with internet …
businesses and customers. Growing numbers of smartphones coupled with internet …
Multi-objective optimization model in a heterogeneous weighted network through key nodes identification in overlapping communities
Nowadays, it is possible to easily utilize positive and negative effects of neighbors on a
social network to maximize diffusion of a novel product and profit of the seller. Hence, this …
social network to maximize diffusion of a novel product and profit of the seller. Hence, this …
Social network monetization via sponsored viral marketing
Viral marketing is a powerful tool for online advertising and sales because it exploits the
influence people have on one another. While this marketing technique has been beneficial …
influence people have on one another. While this marketing technique has been beneficial …
A monopoly pricing model for diffusion maximization based on heterogeneous nodes and negative network externalities (Case study: A novel product)
A Badiee, M Ghazanfari - Decision Science Letters, 2018 - m.growingscience.com
Social networks can provide sellers across the world with invaluable information about the
structure of possible influences among different members of a network, whether positive or …
structure of possible influences among different members of a network, whether positive or …
Development of a monopoly pricing model for diffusion maximization in fuzzy weighted social networks with negative externalities of heterogeneous nodes using a …
A Badiee, M Ghazanfari - Neural Computing and Applications, 2019 - Springer
Today, informational structure is organized in such a way that sellers can easily employ the
various capabilities of social networks, such as the analysis of positive and negative …
various capabilities of social networks, such as the analysis of positive and negative …