Cause-related marketing and social marketing has gained prominence since 1998;
however, the field has been divergent and fragmented. Therefore, this paper aims to conduct …

Service innovation is one means of gaining an advantage in a highly competitive
environment. In addition, service delivery has played a key role in interactions with …

The purpose of this study is to extend the technology-based service adoption model in the
fashion industry using digital clienteling and examine the impact of the customer …

Few academic studies have investigated how information technology (IT) capability and
service process innovation can create performance gains for firms through customer service …

Despite the importance of service innovation, its effects have been given relatively little
explicit attention in the extant literature. Instead, researchers often implicitly assume that firm …

Although major contributions are being made by the service sector in creating wealth, the
sector's substantive role in generating and use of innovation is lacking meticulous …

Keywords: Measurement, construct, content validity, reliability, creativity, speed, efficiency
and effectiveness of the innovative process Abstract. In scientific research a relevant issue is …

Essential to any student of the discipline, this textbook offers a comprehensive, applied
approach to understanding and designing market research. Balancing the fundamental …

Abstract From a Service-Dominant Logic (S-DL) perspective, employees constitute operant
resources that firms can draw to enhance the outcomes of innovation efforts. While research …

Purpose To further extend the understanding of multidimensional engagement of
stakeholders embedded in service systems, the purpose of this paper is to explore the …