Mobile augmented reality: User interfaces, frameworks, and intelligence
Mobile Augmented Reality (MAR) integrates computer-generated virtual objects with
physical environments for mobile devices. MAR systems enable users to interact with MAR …
physical environments for mobile devices. MAR systems enable users to interact with MAR …
Virtual reality, augmented reality and metaverse: customer experience approach and user experience evaluation methods. Literature review
Currently, the technologies associated with the web and telecommunications have an
essential role in different areas, such as education, medicine, tourism, commerce, among …
essential role in different areas, such as education, medicine, tourism, commerce, among …
Design and implementation of user experience model for augmented reality systems
Mobile Augmented Reality (MAR) is a system that combines digital and virtual content for
users so users are not fully immersed in the virtual world but can benefit from immersive …
users so users are not fully immersed in the virtual world but can benefit from immersive …
Research and practice recommendations for mixed reality design–different perspectives from the community
Over the last decades, different kinds of design guides have been created to maintain
consistency and usability in interactive system development. However, in the case of spatial …
consistency and usability in interactive system development. However, in the case of spatial …
User perception on mobile augmented reality as a marketing tool
S Irshad, DRB Awang - 2016 3rd International Conference on …, 2016 - ieeexplore.ieee.org
Advancement in mobile information technology and the rapid growth of Internet over the past
decade have substantially changed the end-user interacting environment. Therefore, it is …
decade have substantially changed the end-user interacting environment. Therefore, it is …
Advances in mobile augmented reality from user experience perspective: a review of studies
S Irshad, DRA Rambli - Advances in Visual Informatics: 5th International …, 2017 - Springer
Augmented Reality (AR) is maturing with the evolution in fields of computer and interactive
graphics. Rapid advancements and growth of the mobile industry have allowed AR …
graphics. Rapid advancements and growth of the mobile industry have allowed AR …
A UX oriented evaluation approach for mobile augmented reality applications
S Irshad, DRB Awang - … of the 16th International Conference on …, 2018 - dl.acm.org
Augmented Reality (AR) presents a digitally enhanced 3D the real world, connecting users
with meaningful content. AR is developing with the advancement in fields of computer …
with meaningful content. AR is developing with the advancement in fields of computer …
AR/VR technologies in advertising: A scoping review on empirical studies on the effectiveness of AR/VR in advertising
M Kitsopoulou, G Lappas - AIP Conference Proceedings, 2023 - pubs.aip.org
Augmented reality and Virtual Reality technologies (AR/VR) have been adopted
increasingly in recent years by brands for marketing purposes. This paper aims to provide a …
increasingly in recent years by brands for marketing purposes. This paper aims to provide a …
Measuring user experience of mobile augmented reality systems through non-instrumental quality attributes
S Irshad, DR Awang Rambli… - User Science and …, 2018 - Springer
Augmented Reality is developing owing to the advancements in computer graphics and
Human-Computer Interaction (HCI). Fast paced industrial development has permitted …
Human-Computer Interaction (HCI). Fast paced industrial development has permitted …
Consumer Experience and Augmented Reality Wine Label Application
Augmented reality (AR) applications are regarded as effective experiential marketing
practices that can help companies promote their products/services in an interactive manner …
practices that can help companies promote their products/services in an interactive manner …