Purpose Drawing on social identity, signalling and stakeholder theories, this paper aims to
examine corporate reputation's (CR) mediating role concerning corporate social …

FinTech has not only become a buzzword but also brought several business opportunities in
the financial world, with the potential to increase financial inclusion, enhance people's daily …

The paper aims to investigate the factors influencing behavioural intention of online food
delivery services in the Kathmandu Valley. The paper applied a cross-sectional survey …

Background: Mobile devices have created a new channel for retailers to provide more
targeted offerings to their customers. Online purchasing is the method of gaining knowledge …

Background: Entrepreneurship plays a vital role in economic development by driving
innovation and creating employment opportunities. However, entrepreneurs in Nepal …

This research focuses on the attitudes of potential consumers towards generative artificial
intelligence (GenAI) advertisements, employing a multi-experimental approach based on …

Background: Events are significant drivers of tourism and play a key role in the development
and marketing of destinations. In Kathmandu Valley, the increasing trend of event …

Background: Approximately 65 percent of Nepalese coffee is exported, while the remainder
is processed and sold domestically. Nepalese coffee, recognized for its organic cultivation …

Background: During the COVID-19 pandemic, street vending businesses faced severe
disruptions, exacerbating poverty and livelihood challenges for vendors. The government's …

Background: Online trading is becoming a prominent method of conducting stock exchanges
through web platforms. While many regions worldwide have embraced online trading, its …