Purpose Given the increased significance and rapid growth of an ageing population, this
review paper aims to define the mature consumer segment chronologically to resolve …

Coupling weekly grocery transactions with the exact location and opening date of Walmarts
over an 11-year period, we examine how Supercenter entry affects prices and revenues at …

Specialize? Diversify? Do patients care? The authors investigate the demand-side effects of
a hospital's portfolio strategy, which entails decisions about the depth and breadth of its …

This study provides a comprehensive assessment of the impact of advertising creative
strategy (ACS) on advertising elasticity, founded on an integrative framework that …

This article aims to broaden the understanding of quasi-experimental methods among
marketing scholars and those who read their work by describing the underlying logic and set …

Can TV advertising affect societal outcomes beyond traditional marketing outcomes such as
sales and brand awareness? The authors address this question in the context of the COVID …

Firms are increasingly using technology to enable targeted, or “personalized,” pricing
strategies. In settings where prices are transparent to all consumers, however, there is the …

This paper studies the impact of advertising as a channel for risk selection in Medicare
Advantage. We provide evidence that insurer advertising is responsive to the gains from risk …

Algorithms are increasingly available to help consumers make purchasing decisions. How
does algorithmic advice affect human decisions and what types of consumers are likely to …

Hospital advertising has grown more than five-fold in the past two decades. However, unlike
detailing and advertising for prescription drugs, the topic of hospital advertising has been …