This bibliometric review explores the role of social media in small-and medium-sized
enterprises (SMEs) by examining the current literature and identifying research gaps. A …

Social media has swiftly established itself as a primary source of products' information for
customers. Nowadays, Small and Medium-size Enterprises (SMEs) can use social media to …

The purpose of this paper is to conduct a bibliometric analysis to analyze trends and
patterns of outsourcing and supply chain research results using statistical and co-word …

Penelitian ini bertujuan untuk mengetahui pengaruh konteks teknologi terhadap aktivitas
bisnis melalui penggunaan e-bisnis di Usaha, Mikro, Kecil, dan Menengah (UMKM) …

This paper seeks to determine the trend of social media research in the context of small-and-
medium-sized enterprises (SMEs) and present the future research direction in this area. The …

The increasing popularity of social networking for small-and-medium enterprises (SMEs)
has resulted in a significant body of research. This study conducts a bibliometric analysis to …

Detecting the research structure and topic trends of social media using static and dynamic
probabilistic topic models | Emerald Insight Books and journals Case studies Expert …

Social media marketing utilization is an evolving marketing tool rapidly. The objectives of
this research are to map research trends of social media marketing on marketing …

The abstract The purpose of this research is to provide information from the results of
identification and mapping of research around partnerships in achieving competitive …

This study investigates the trends, methods, research types, and focus areas of digital
marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty …