Owing to environmental pollution and care for natural resources, the notion of sustainable
consumption has gained significant research attention. However, studies on sustainable …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

While there is growing adoption of social media by environmental stakeholders, whether
and how social media green communities affect netizens' pro-environmental behavior is …

As climate change (CC)-related adversity has become more evident, physical CC impacts
and the need to respond to it are now a prominent topic in the political agenda in multiple …

Purpose This research aims to investigate consumers' food waste prevention behaviour
through the lens of an extended theory of planned behaviour. The extension includes the …

The sharing economy has radically reshaped marketing thought and practice, and research
has yet to examine whether and how platform-level buyer protection insurance (PPI) affects …

Companies are increasingly held accountable for their corporate social irresponsibility (CSI).
However, the extent to which a CSI event damages the firm largely depends on the …

Purpose This research focuses on the consumption behavior of young consumers by
examining their ecological consciousness and several self-oriented and psychological …

The purpose of this paper is to pinpoint the sustainable consumption behavior (SCB) drivers
for energy and water consumers, identify whether a relationship exists between its two types …

This study addresses how behavioral changes following a new channel's adoption persist
over time, and how their patterns vary among customers. We verify the roles of individual …