Retail banks are able to generate profitable returns when they manage their customer base
to identify, satisfy, acquire, and retain profitable customers. Whilst the switching of brands by …

The significant role of telecommunication technology in the economic sector has caused
increasing competition in the mobile service market. As for business survival, a mobile …

This study investigates the relation of service quality with post-purchase intention, the
relation of perceived value with post-purchase intention, and moderating effect of switching …

Online shopping in Vietnam has been increasing gradually after the Covid-19 outbreak.
However, this change is for the fear of disease or will become customer behavior after the …

Customer switching behavior has a straight effect on the company's productivity, sustenance
and market shares. Getting a new customer requires a significantly more amount of cost …

The Covid-19 pandemic has been strongly activating online shopping activities of
Vietnamese consumers. However, will this changing behaviour be sustained after the Covid …

1. Does satisfaction influence intention to switch? 2. Does alternative attractiveness
influence intention to switch? 3. Does switching cost moderate the relationship between …

This study investigates the relation of service quality with postpurchase intention, the relation
of perceived value with postpurchase intention, and moderating effect of switching cost on …

This study is carried out to examine the effect of customer service on the corporate
competitive advantage from the perspective of selected firms in the Nigerian telecom service …

Abstract Telekom Malaysia Berhad plays a vital role in enhancing Malaysia's innovation
level domestically, internationally, and globally. On the other hand, reports claim that …