An increasing trend in mobile and pervasive computing is the augmentation of everyday
public spaces with local computation-leading to so called smart environments. However …

The integration of artificial intelligence (AI) into daily life, particularly through information
retrieval and recommender systems, has necessitated advanced user modeling and …

Personalization can break through the information clutter in digital media and increase
advertising effectiveness. However, the term personalization refers to many different …

The trend of replacing public static signages with digital displays creates opportunities for
interactive display systems, which can be used in collaborative workspaces, social gaming …

Nowadays modern advertising environments try to provide more efficient ads by targeting
costumers based on their interests. Various approaches exist today as to how information …

A focus group was conducted with a total of 25 participants to explore and identify the
privacy and user acceptance issues associated with targeted advertising. Three scenarios …

Although a lot of things have changed in the field of advertising over the past few years one
thing has stayed almost constant: the billboard. Billboards play an important role in …

Today, people living in cities see up to 5000 ads per day, many on public displays. More and
more of these public displays are networked and equipped with sensors, making them part …

Cars are ubiquitous and offer large and often highly visible surfaces that can be used as
advertising space. Until now, advertising in this domain has focused on commercial …

This paper demonstrates the effect of website credibility upon the click rate through
Sponsored Content. The study compares three versions of a live website-high, medium and …