Background: This study aims to examine how behavioral variables interact with and
stimulate purchasing decisions and influence the process of purchasing healthy foods …

This paper aims at a systematic analysis of previous academic research on port marketing.
First, we posit that port marketing is multidisciplinary by essence, and we analyze whether …

Purpose–The purpose of this paper is threefold: first, testing the relationships between
internal marketing and employee satisfaction; second, investigating the links between …

Cet ouvrage a pour objectif d'amener à découvrir tout le potentiel de l'analyse des données
à travers de nombreux exemples et exercices d'application, situés principalement dans le …

Purpose This paper has two purposes. First is to operationalise the concepts of corporate
social responsibility (CSR) and trust in the context of a developing country, the Democratic …

The aim of this paper is to show the crucial role that universities play in preparing future
green entrepreneurs, as well as the importance of social capital in ensuring the necessary …

Cet article décrit et explique l'intention entrepreneuriale des étudiants suivant des
formations dans cette finalité. L'idée centrale est de comprendre l'influence de ces …

Socially responsible consumption, that is the incorporation by individuals of social and
environmental concerns in their consumption choices, is growing. Is this new tendency a …

Purpose The primary objective of this qualitative research is to gain a deeper understanding
of the multi-channel impact on the role of sales forces and the way in which they are …

Today, no one is safe from forces and pressures, which are exerted on it, because of a
significant number of the requirements in particular as regards competitiveness, the need for …