When supply chain management (SCM) intersects with Big Data Analytics (BDA),
uncountable opportunities for research emerge. Unfortunately, how analytics can be applied …

The data-centric revolution generally celebrates the proliferation of business analytics and
AI in exploiting firm's potential and success. However, there is a lack of research on how the …

COVID-19 primarily spreads through close contact between humans and has affected
retailing industries extremely hard. To manage the situation retailers have turned to service …

The upsurge of private label brands has allowed retailers to expand their product offerings.
However, these brands have been met with varying perceptions among consumers across …

Purpose This study aims to examine the interaction between different types of supply chain
integration (SCI) and competitive strategies on firm performance. Design/methodology …

This study develops and tests a novel destination brand equity model and compares its
validity with Aaker's brand equity model, which is popular in tourism. The data were …

Differences in business practices and preferences are vital for understanding specific
industries, particularly in relation to downstream operations in emerging markets. This study …

Penelitian ini menguji pengaruh strategi pemasaran, loyalitas pelanggan, dan keterlibatan
karyawan terhadap kinerja usaha mikro, kecil dan menengah (UMKM) dalam industri kuliner …

Recently, peoples' awareness of online purchases has significantly risen. This has given
rise to online retail platforms and the need for a better understanding of customer …

Purpose Discount grocery stores (DGSs) are attractive food supply chain (FSC) channels
because many cost-conscious Indians use them for monthly needs. Despite capacity, DGSs …