We consider situations in which a decision-maker with a fixed budget faces a sequence of
options, each with a cost and a value, and must select a subset of them online so as to …

Budgets play a significant role in real-world sequential auction markets such as those
implemented by internet companies. To maximize the value provided to auction participants …

We provide a broad overview of the research that has been conducted until recently on the
design of sponsored search auctions. We mainly focus on game theoretic and mechanism …

Das vorliegende Lehrbuch soll–wie der Untertitel es ausdrückt–in das Fachgebiet
‚Electronic Commerce und Online-Marketing 'einführen. Es setzt daher keine spezifischen …

We tackle the problem of reducing tail latencies in distributed key-value stores, such as the
popular Cassandra database. We focus on workloads of multiget requests, which batch …

Purpose–The study contributes to our understanding of search engine advertising in two
main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters …

This paper is concerned with the joint allocation of bid price and campaign budget in
sponsored search. In this application, an advertiser can create a number of campaigns and …

This article introduces a near-optimal bidding algorithm for use in real-time display
advertising auctions. These auctions constitute a dominant distribution channel for internet …

The rapid development of online platforms has inspired a wide range of applications for
timely resources allocations, such as the hotel booking, the cargo logistics, the cloud servers …

We study online pricing problems in markets with cancellations, ie, markets in which prior
allocation decisions can be revoked, but at a cost. In our model, a seller receives requests …