The authors review 50 empirical retailing research papers that have appeared over the last
20 years to take stock of what we know, need to know better, and do not know yet about …

Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

The recent advent of remote sensing, mobile technologies, novel transaction systems, and
highperformance computing offers opportunities to understand trends, behaviors, and …

Background Economic science has evolved over several decades toward greater emphasis
on empirical work. The data revolution of the past decade is likely to have a further and …

Editor's note: This editorial launches a series written by editors and co-authored with a
senior executive, thought leader, or scholar from a different field to explore new content …

Digital advertising markets are growing and attracting increased scrutiny. This article
explores four market inefficiencies that remain poorly understood: ad effect measurement …

Automatic political orientation prediction from social media posts has to date proven
successful only in distinguishing between publicly declared liberals and conservatives in the …

An important problem in econometrics and marketing is to infer the causal impact that a
designed market intervention has exerted on an outcome metric over time. This paper …

Firms track consumers' shopping behaviors in their online stores to provide individually
personalized banners through a method called retargeting. We use data from two large …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …