This study aims to determine the effect of social media marketing activities on brand trust,
brand equity and brand loyalty in social media. The study uses the Structural Equation …

Purpose This study aims to analyse the level of digitalization in the cultural industry. More in
detail, it aims to examine the determinants and effects of the digitalization level of museum …

A museum's core activities traditionally focus on such areas as collections' care, exhibitions
and scholarship. Income generation, including retail activities, is considered secondary …

Given that brand equity is increasingly recognized as a measure of corporate sustainability,
in the present study, we examine the relationships among stakeholder benefits, stakeholder …

The imposition of lockdown anthropause massively affected tourism and particularly cultural
tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 …

Recent advancements in the Web have spurred profound societal, economic, and business
transformation. The advent of Digital Transformation (DT) has fostered brand co-creation …

The Internet opens up more and more opportunities for museums to communicate with their
guests (Schuler & Janell, 2002). However, not all institutions make full use of its resources …

Recent advances in virtual environments have extended real-life activities to virtual spaces,
thereby generating enormous amounts of data on spatial behaviors. Spatial behaviors in …

Restarting tourism, travel and hospitality: The day after Page 1 Christou, Evangelos (Ed.);
Fotiadis, Anestis (Ed.); Alexandris, Kostas (Ed.) Proceedings — Published Version …

Understanding visitors' needs is important for museum management. For this purpose, many
museums run social media platforms, such as Facebook and Instagram. Numerous studies …