A story to sell: The influence of storytelling on consumers' purchasing behavior
Storytelling can arouse consumers' emotions and affect purchasing behavior through
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …
[HTML][HTML] Retirement planning and financial literacy, at the crossroads. A bibliometric analysis
R Gallego-Losada, A Montero-Navarro… - Finance Research …, 2022 - Elsevier
Governments in many countries are facing the challenge of providing sufficient retirement
incomes for an ageing population. Through bibliometric analysis, this paper disentagles the …
incomes for an ageing population. Through bibliometric analysis, this paper disentagles the …
Retirement financial behaviour: how important is being financially literate?
Abstract Using Item Response Theory to analyse survey data from a representative sample
of 551 Swedish citizens, a new 16-question measure of fact-based financial literacy is …
of 551 Swedish citizens, a new 16-question measure of fact-based financial literacy is …
Can gamification improve financial behavior? The moderating role of app expertise
J Bayuk, SA Altobello - International Journal of Bank Marketing, 2019 - emerald.com
Purpose The purpose of this paper is to explore potential benefits of gamification
(application of game-playing elements) for financial well-being and motivation to save …
(application of game-playing elements) for financial well-being and motivation to save …
Sports, storytelling and social media: A review and conceptualization
C Laurell, S Söderman - International Journal of Sports Marketing and …, 2018 - emerald.com
Purpose Professional sports organizations have a long tradition of utilizing stories as part of
their marketing efforts. However, as the media landscape has undergone considerable …
their marketing efforts. However, as the media landscape has undergone considerable …
Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success
M Rossolini, A Pedrazzoli, A Ronconi - International Journal of Bank …, 2021 - emerald.com
Purpose Recognising the growing importance of environmental and sustainable activities
and the role of communication strategies in soliciting their financing, this work investigates …
and the role of communication strategies in soliciting their financing, this work investigates …
Effectiveness of storytelling in agricultural marketing: Scale development and model evaluation
Storytelling is a mode of communication in human interaction and is pervasive in everyday
life. Storytelling in marketing is also a managerial application as a marketing strategy …
life. Storytelling in marketing is also a managerial application as a marketing strategy …
What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM
The financial service sector involves high-risk and uncertain elements that make financial
decision-making challenging; thus, information sources act as facilitators. The present study …
decision-making challenging; thus, information sources act as facilitators. The present study …
Presentational format and financial consumers' behaviour: an eye-tracking study
Purpose The purpose of this paper is to examine whether financial consumers are sensitive
to presentational format of financial disclosure documents and whether this influences the …
to presentational format of financial disclosure documents and whether this influences the …
Nonprofit organization communication: Risky business
This paper highlights the role of nonprofit organizations in communicating risk. Nonprofit
organizations have emerged as vital actors in not just working toward the benefit of human …
organizations have emerged as vital actors in not just working toward the benefit of human …