Augmented reality has emerged as a new interactive technology and its unprecedented way
of complementing the physical environment with virtual annotations offers innovative modes …

Efforts to identify and understand gender differences have a long history that has sparked
lively debate and generated much public interest. Although understanding gender …

The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …

In the digital age, virtual reality (VR) has become a new tool for destination marketing.
Building on flow theory and the stimuli-organism-response model, this study examined the …

Abstract mHealth under the umbrella of eHealth has become an essential tool for providing
quality, accessible and equal health care services at an affordable cost. Despite the …

This study draws upon the elaboration likelihood model of persuasion (ELM) to develop and
test a model of persuasive influence in crowdfunding. To test our hypothesized relationships …

The advent of interactive digital platforms has led people to progressively interact on such
platforms, urging organizations to create online communities to engage customers with them …

Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for
destination marketers. This study investigates the varying effects of social media marketing …

Purpose This study explores central questions related to the connection between social
media marketing activities (SMMAs), user engagement and the self-brand connection of …

Purpose–This research extends Mehrabian and Russell's Stimulus‐Organism‐Response
model to include both external (ie reputation) and internal source of information (ie website …