Information technology adoption: a review of the literature and classification
M Salahshour Rad, M Nilashi… - Universal Access in the …, 2018 - Springer
In the information systems (IS) domain, technology adoption has been one of the most
extensively researched areas. Although in the last decade various models had been …
extensively researched areas. Although in the last decade various models had been …
Progress on technology use in tourism
Purpose With the rapid development and implementation of cutting-edge information
technologies in tourism and hospitality, it is necessary to update the progress of technology …
technologies in tourism and hospitality, it is necessary to update the progress of technology …
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
The advent of interactive digital platforms has led people to progressively interact on such
platforms, urging organizations to create online communities to engage customers with them …
platforms, urging organizations to create online communities to engage customers with them …
The roles of social media in tourists' choices of travel components
Social media are acknowledged as an important information source that influences tourists'
travel choices. However, qualitative studies that take an inductive approach to identify the …
travel choices. However, qualitative studies that take an inductive approach to identify the …
Understanding the effects of eco-label, eco-brand, and social media on green consumption intention in ecotourism destinations
NTK Chi - Journal of Cleaner Production, 2021 - Elsevier
This study examined the impact of eco-brand, eco-label and social media on driving green
consumption intention in ecotourism destinations. The mediating influence of motivation and …
consumption intention in ecotourism destinations. The mediating influence of motivation and …
Generating brand awareness in online social networks
With their exceptional interactive and communicative capabilities, Online Social Networks
(OSNs) allow destinations and companies to heighten their brand awareness. Many tourist …
(OSNs) allow destinations and companies to heighten their brand awareness. Many tourist …
[图书][B] Marketing and managing tourism destinations
AM Morrison - 2013 - taylorfrancis.com
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook
which uniquely considers both destination marketing and management in one volume. It …
which uniquely considers both destination marketing and management in one volume. It …
Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2
Á Herrero, H San Martín - Computers in Human Behavior, 2017 - Elsevier
Despite the outstanding growth of social network sites in recent years, more research is
needed to better understand how users' intentions to share their experiences with products …
needed to better understand how users' intentions to share their experiences with products …
How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness
F Ardiansyah, E Sarwoko - JEMA: Jurnal Ilmiah Bidang Akuntansi …, 2020 - riset.unisma.ac.id
Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: the moderating role of technology acceptance factors
FX Yang - Journal of Hospitality & Tourism Research, 2017 - journals.sagepub.com
The growth of consumer-generated media (CGM) has promoted the popularity of online
knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has …
knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has …