This study investigates the indirect effect of employee empathy (EE) on customer loyalty (CL)
and loyalty outcomes through intervening variables, ie customer affective commitment …

The digitalization of communication means has revolutionized the way people observe and
react to the social and political developments in their surroundings. The rapidly growing …

This research investigated the impact of gamification's utilitarian and hedonistic
measurements on consumer brand engagement, loyalty, and WoM marketing outcomes …

Purpose–This study aimed to investigate the effect of brand-consumer relationships on
brand loyalty mediated by brand value creation and moderated by brand community …

Purpose: Developing and keeping customers' loyalty in relation to the brand is a strategic
requisite for well-succeeded business. Thus, our main purpose was to develop and validate …

Purpose This study aims to propose increasing the number of dimensions around current
intergenerational influence (IGI) construct and renaming it to intergenerational brand …

This study aimed to study key brand factors affecting brand loyalty among Thai consumers,
including brand experience, brand value, brand satisfaction and brand trust. It also aimed to …

Purpose This paper aims to analyze different brand clarity levels (BCLs) of local, global and
glocal types of brands in fast-moving consumer goods from the consumer's perspective. The …

Service convenience has undoubtedly gain substantial recognition for both goods and
service industries within recent years towards forging an enduring competitive advantage …

As a loyalty index, the net promoter score (NPS) has attracted much attention. The simplicity
of this index has been overwhelmingly well received by industry, and many organizations …