This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …

Purpose The paper aims at identifying the role of online advertising on the purchase
intention (PI) of smartphones of Bangladeshi customers. The independent variable (online …

The purpose of this paper is to examine the factors affecting consumer attitudes towards
SMS advertising in the Palestinian banking sector: The moderating role of national culture) …

Purpose–The purpose of this paper is to analyse key drivers of teenagers' attitude toward
mobile advertising and its effects on teenagers' mobile advertising acceptance …

Customer loyalty is a desired and essential result for companies in a business environment
with a lot of competition, of which the fashion industry is no exception. For the fashion …

With the potential benefits of time-and location-based advertisements, interactivity and
customisation through one-to-one target marketing, SMS-based (Short Messaging Service) …

Advertisement through SMS is a commonly used medium in the era of technology.
Companies are utilizing this medium of advertisement quite frequently. Rapid increase of the …

As one of the mobile marketing instrument, SMS (Short Message Service) advertising is
gaining popularity in accessing consumers through their mobile devices. The success of this …

Citizens of different countries are now experiencing a newly invented service delivery
channel to receive service from government portals. This study addresses whether a service …

There were two objectives of the research, those were to find out the effects of Location
Based Advertising (LBA) on customer's attitude and purchase intention. Furthermore, this …