Online innovation communities are often seen as a rich source of innovation that offers
added value to its members. However, innovation in collaboration with communities may …

Recent research has suggested that consumers collectively co-create value through
consumption practices. This paper provides additional insights into value creation by …

This paper reveals the three major faces of the “new consumer” that has emerged during the
last 30 years throughout marketing discourses. The paper shows how these faces interact to …

While considerable investigative work has focused on collaborative consumption (CC) from
a managerial standpoint, the concept still lacks the conceptual groundwork necessary to …

The consumer adoption of digital media has warranted much attention over the last decade.
However, relatively little has been written about how digital media has impacted upon brand …

Individual and collective ethical stances regarding ethical consumption and related
outcomes are usually seen as both a form of concern about extant market offerings and as …

This study aims to provide a better understanding of how organizations can manage public
conflict and firestorms in social media spheres. We develop an agent-based simulation …

Purpose–Through an empirical analysis of a consumption community, the purpose of this
paper is to demonstrate that the theories of gift-giving, sharing and commodity exchange …

This article aims to investigate the consistency of the consumer motivational process in
accordance with the acquisition and disposition of tangible goods through collaborative …

Triggered by globalisation and the increasing media convergence enabled by digital
communication technologies, fansubbing has become one of the most observable aspects …