This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

Consumer surveys revealed positive attitudes towards organic wine in large consumer
segments. Health, environmental and quality benefits were stated most often as drivers for …

Purpose The purpose of this paper is to identify the wine consumption preferences and
behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from …

Consumer segmentation in the wine industry takes on many forms: demographic,
geographic, behavioral, and others. In the United States, one of the most promising new …

The first research goal is to examine the impact of the wine consumption trend on Italian and
foreign wine companies' economic performance. The second goal is to identify the most …

This study examined how four different cohorts of core US wine consumers (the Millennials,
Gen Xers, Baby Boomers, and Traditionalists) were first introduced to wine, their current …

Purpose–The primary aim of this research is to identify the wine consumption behaviour of
Generation Y in New Zealand to explore whether differences exist in the wine behaviour of …

Heart disease is the leading cause of death in the US. Moderate red wine consumption has
been linked to a reduction in the risk of death by heart disease and heart attack by 30–50 …

Purpose–The aim of this study is to investigate and compare the engagement of Generation
Y consumers with champagne and sparkling wine across five Anglophone countries …

Purpose–The purpose of this paper is to highlight the differences in terms of economic and
financial performance, between family firms (FFs) and non-family firms (NFFs) in the wine …