Wird der Gegenstandsbereich der strategischen Markenportfolioplanung für klassische
Herstellermarken aufbauend auf Pionierbeiträgen von Aaker bereits breiter thematisiert, so …

This article undertakes a historical institutionalist analysis of the German grocery retail
industry. It shows that the institutions that shape this non-core industry are not just …

The abuse of bargaining power by retailers is reflected in unfair trading practices (UTPs) and
there has been a growing interest among EU MSs to address them using regulatory …

In smart retail, there are five central issues that will shape the retail of the future. First and
foremost, the basic prerequisites must be created that enable data-based working. This in …

Zusammenfassung Dieser Aufsatz untersucht die Entwicklung des institutionellen Umfelds,
das die Struktur des deutschen Lebensmitteleinzelhandels geprägt hat. In der …

Sažetak U radu se polazi od potreba i rastuće važnosti internacionalizacije i globalizacije
maloprodaje. Zapravo, internacionalizacija maloprodaje postaje sve važnija za gospodarski …

Purpose–The purpose of this dissertation is to reveal the status quo of development of the
grocery retailers' internationalization process in China as well as to model future trends …

Especially in comparison to online retail, there is no denying that times have become more
difficult for stationary retail: Stationary retailers are increasingly struggling with declining …

Die internationale Marktbearbeitung entscheidet über den Erfolg von Handelsunternehmen
in einzelnen Auslandsmärkten. Sie umfasst vielfache Entscheidungen zur Gestaltung des …

Sažetak U radu se polazi od potreba i rastuće važnosti internacionalizacije i globalizacije
maloprodaje. Zapravo, internacionalizacija maloprodaje postaje sve važnija za gospodarski …