Group identity theory suggests that fans of sports teams see themselves as members of an
organization, not just consumers of a product. To foster greater loyalty toward a sports team …

Research question Match day revenue is still an essential source of income for many
professional sports clubs worldwide. This paper studies the determinants of ticket pricing in …

Over the past several years, professional sport organizations have started to shift from cost-
based ticket pricing strategies to a demand-based focus, where price considerations are …

The growth of the secondary ticket market has given sport managers a new way to
understand consumer demand for tickets. In the secondary market, transaction prices and …

The purpose of this paper is to explain both cross-sectional differences in ticket prices
among teams and causes for the size and direction of seasonal price changes for each of …

Bu çalışmanın temel amacı sosyal medyanın spor pazarlama üzerindeki etkisini
incelemektir. Bu bağlamda, araştırmada spor kulübü taraftarlarının takımlarının sosyal …

Research question: Do club managers know enough about their spectators? Fan protests
against increasing ticket prices in European sports show the ongoing disconnect between …

Recent trends in ticketing, such as dynamic ticket pricing, indicate a fundamental shift
towards demand-based pricing strategies. As such, research is needed to understand the …

Previous research has examined the factors that predict the face value of tickets in the
primary market. Oftentimes, however, fans place a different value on tickets based on a …

Dynamic ticket pricing (DTP), a new revenue management (RM) strategy in sport, has grown
in popularity in response to the demand-based ticket resale market. Previous research has …