Brand integration, disclosure, and ethics in child-targeted YouTube videos: A content analysis
E Choi - Journal of media ethics, 2023 - Taylor & Francis
This content analysis explores how often implicit brand integrations occur in YouTube
videos that were created for child viewers. The study also investigates how often advertising …
videos that were created for child viewers. The study also investigates how often advertising …
Distinctively different: Exposure to multiple brands in low-elaboration settings
Consumers see many brands during the course of a day but often pay very little attention to
how such exposures will influence their subsequent decisions. This research examines how …
how such exposures will influence their subsequent decisions. This research examines how …
[图书][B] Priming obesity: Direct effects of television food advertising on eating behavior and food preferences
JL Harris - 2008 - search.proquest.com
Health advocates focus on unhealthy food advertising as a significant contributor to the
obesity epidemic among young people. Research has established that advertising …
obesity epidemic among young people. Research has established that advertising …
I Really Want to Like It: Motivated Liking.
A Tal, D Ariely - Advances in Consumer Research, 2009 - search.ebscohost.com
The article presents a study which explores additional motivations and product domains. It
notes that the said study also aims to investigate the process through which consumers …
notes that the said study also aims to investigate the process through which consumers …
[图书][B] Kognitionspsychologische Wirkmechanismen von Werbung. Grundlagen, Methoden und ethische Beurteilung
C Pöhlmann - 2017 - books.google.com
In dem vorliegenden Buch wird analysiert, wie die Kognitionspsychologie dazu beiträgt,
Konsumentenentscheidungen zugunsten von Produkten zu beeinflussen. Dazu werden …
Konsumentenentscheidungen zugunsten von Produkten zu beeinflussen. Dazu werden …
[图书][B] Die Kognitionspsychologie als Werkzeug zur Beeinflussung von Konsumentenentscheidungen in der Werbung: Grundlagen, Wirkung, Methoden und ethische …
C Pöhlmann - 2016 - books.google.com
In der vorliegenden Arbeit wird analysiert, wie die Kognitionspsychologie dazu beiträgt,
Konsumentenentscheidungen zugunsten von Produkten zu beeinflussen. Dazu werden …
Konsumentenentscheidungen zugunsten von Produkten zu beeinflussen. Dazu werden …