The study of Ethics and Marketing Responsibility focuses on ethics' role in shaping
marketing practices within organizations. It examines the impact of ethical considerations on …

Purpose This paper aims to examine the origins of value co-creation (VCC) knowledge
streams, vis-a-vis their progression over the past 18 years. The study explores how …

Purpose The individual's set of values determines how they make decisions and navigate
various personal and professional issues. This study aims to investigate the substitutability …

Purpose COVID-19 pandemic led to changes in the mental processes of tourists towards
online travel agents. Therefore, the study aims to determine the factors affecting experiential …

The tourism business is the most effective means to strengthen the economic and financial
stability of a country. In a developing country like India this business acts as the backbone to …

Previous studies have discussed the preconditions for peer service providers participation in
value co-creation from the perspective of the platforms or the peer service providers …

The objective of this study is to provide an integrated view of the body of knowledge of value
co‐creation in the sharing economy in terms of the topical content and the research …

This study aimed to develop a model for developing a shared economy with an economic
development approach in the Iranian sports industry. The research method was a two-stage …

Operating ethically when developing and marketing a product or service is critical. An
essential aspect of this process is ensuring that a company's guiding principles and values …

Our study presents a systematic literature review on the repercussions of the COVID-19
pandemic on the different types of sharing economy platforms and the sharing economy …