In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

Advances in artificial intelligence provide new tools of digital assistance that retailers can
use to support consumers while shopping. The aim of this research is to examine how …

Abstract Advancements in conversational Artificial Intelligence (AI) have led to rapid growth
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …

The main goal of this research is to provide a comprehensive understanding of the actual
progresses in artificial intelligence, with emphasis on chatbots as emerging forms of …

This study examines the persuasion mechanism in product recommendations made by a
voice-based conversational agent and explores whether the personalized content reflecting …

Recent years have witnessed the rise of new media channels such as Facebook, YouTube,
Google, and Twitter, which enable customers to take a more active role as market players …

Research on recommender systems typically focuses on the accuracy of prediction
algorithms. Because accuracy only partially constitutes the user experience of a …

Big Data and consumer behavior: imminent opportunities | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Big Data and …

Although the flow construct has been widely studied over the past decade in marketing and
related fields, it has proven to be an elusive construct to measure and model. In this paper …