Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda

CL Gomez‐Borquez, A Török… - … Journal of Consumer …, 2024 - Wiley Online Library
This systematic literature review (SLR) seeks to foster the presence of feminism and
women's diversity in advertising through a systematic, transparent, and rigorous framework …

Gender equality and women's empowerment in Arab countries: a bibliometric review of the literature on SDG 5

W Sweileh - Global Knowledge, Memory and Communication, 2024 - emerald.com
Purpose This manuscript conducts a bibliometric analysis of scholarly literature on
sustainable development goal 5 (SDG 5)–gender equality, focusing on Arab countries. The …

How does femvertising work in a patriarchal context? An unwavering consumer perspective

A Amir, D Roca, L Sadaf, A Obaid - Corporate Communications: An …, 2024 - emerald.com
Purpose Given the extensive evidence of femvertising's positive effects in Western cultures,
this paper aims to investigate how femvertising may influence customers' perceptions and …

[HTML][HTML] Exploring the nexus between female school leaders' perceptions of distributed instructional leadership, socio-cultural dynamics, and student achievement in …

A Massouti, N Shaya, SMA Qareiny - International Journal of Educational …, 2024 - Elsevier
This study employs the social empowerment theory to explore the collective impact of
gender, instructional leadership, and socio-cultural dynamics in improving student outcomes …

Gendered representations in Lebanese advertisements: flawless white femininity, heteronormative patriarchal masculinity, and the erasure of local diversity

J Melki, G King, Y Sakka, R Haidar, F Saati… - Feminist Media …, 2024 - Taylor & Francis
This study examines the representation of gender in Lebanese advertisements. By applying
an intersectional feminist framework within a postcolonial country, the study examines the …

Occupational gender stereotypes in Indonesian secondary school English language textbooks

S Rohmawati, KA Putra - Voices of English Language …, 2022 - e-journal.hamzanwadi.ac.id
This discourse study seeks to examine occupational gender stereotypes in two textbooks of
secondary English language textbooks published in Indonesia. Occupational gender …

Nationwide study of fathers' involvement in the rehabilitation of children with disabilities in the United Arab Emirates

A Mohamed, MP Opoku, S Almarzooqi, H Shah - Heliyon, 2024 - cell.com
Purpose Parental involvement is fundamental to the successful inclusion of children with
disabilities in social, academic and communities' services. However, very little is known …

Divorce in the Families of the UAE: A Comprehensive Review of Trends, Determinants, and Consequences

F Al Gharaibeh, MR Islam - Marriage & Family Review, 2024 - Taylor & Francis
The objective of this study is to examine the trends, determinants, and consequences of
divorce among families in the UAE (Emirati and Non-Emirati). This is accomplished through …

Changing role of women in Saudi advertising

HM AboAlsamh, K Siddiqui… - E3S Web of …, 2023 - e3s-conferences.org
Saudi vision 2030 brought many socio-economic reforms in Saudi Arabia, the advertising
scenario in the Kingdom is also expected to change. Women's right to drive a car is one of …

Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles

P Mukucha, DC Jaravaza - Cogent Business & Management, 2023 - Taylor & Francis
The serendipitous emergence of social media at the turn of this century created new
uncensored avenues for the advertising industry. This created conditions conducive to …