A 'culture of celebrity'began to emerge in the twentieth century, profoundly impacting the
social world. Recent years have seen the publication of an increasing wealth of literature …

Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …

Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …

Companies increasingly leverage Instagram as a channel for brand management, consumer
services, and social commerce. This study addresses the dynamics of interaction among …

Attachment theory proposes that people form strong social ties because certain relationships
provide feelings of security and support. Traditionally, theorists and researchers have …

Travel live streaming (TLS) has become prolific on many social media platforms, yet the
topic has received limited academic attention. This paper uses an affordance lens to explore …

The current article examines changes over time in a commonly used measure of adult
attachment style. A cross-temporal meta-analysis was conducted on 94 samples of …

In the context of COVID-19 pandemic lockdowns, fitness influencers on social media are
greatly involved in people's home fitness processes, but there is limited research examining …

随着短视频直播平台的发展和壮大, 网红直播带货成为消费者购物的新形态.
然而这一过程中网红带货产品质量差和维权难的问题也不断涌现. 本文基于此背景 …

'Presumed intimacy'refers to a relationship that requires instant trust, confidence, disclosure
and the recognition of vulnerability. Chris Rojek investigates the impact of relationships of …