This study analyzes the structure of a buying center for a professional service—CPA
services. The results suggest CPA buying centers are similar in size and in the number of …

We obtained survey data from 541 participants and randomly divided them into two sub-
samples. We used the exploratory factor analysis (EFA) and the first sample (n= 258) to …

This paper focuses on the marketing of professional services, and on the very specific
context of barristers in the British legal professions. We examine the background provided …

Discusses the methods used by the big six accounting firms in the United States in practice
development. Survey on activities believed to be the most important in the development of …

A decade has passed since accounting firms were allowed to advertise. While the response
has been mixed, a more important question is whether accounting firms have embraced a …

The purposes of this study were to determine:(a) consumers' attitudes toward advertising by
accounting professionals and (b) whether factors such as age, gender, marital status …

This study investigates current attitudes and opinions toward accounting advertising and
compares them to the attitudes expressed 10 years ago. It replicates a survey administered …

This article examines the results of an empirical study into the position and role of marketing
in professional accounting firms in the UK. The results show that marketing is now firmly …

Following the relaxation of regulations concerning the use of many forms of marketing
communications activity in a large number of professions beginning in the USA in 1977 and …

Business Client Satisfaction with Large vs. Small Firm Tax Services Page 1 Business Client
Satisfaction with Large vs. Small Firm Tax Services David Andrus, PhD Richard Ott, PhD David …