Social media marketing and advertising
YK Dwivedi, KK Kapoor, H Chen - The Marketing Review, 2015 - ingentaconnect.com
Social media has recently gained tremendous fame as a highly impactful channel of
communication in these modern times of digitised living. It has been put on a pedestal …
communication in these modern times of digitised living. It has been put on a pedestal …
Ten years of 'social media marketing'research in the Journal of Promotion Management: Research synthesis, emerging themes, and new directions
The study synthesizes research in emerging social media marketing domains by analyzing
published articles on social media marketing in the Journal of Promotion Management …
published articles on social media marketing in the Journal of Promotion Management …
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
The development of trust among the customers of the organization is a key objective and
critical to obtaining a competitive advantage. Therefore, this study was examined to assess …
critical to obtaining a competitive advantage. Therefore, this study was examined to assess …
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima, MA Khan - Journal of Promotion Management, 2020 - Taylor & Francis
A new digital marketing tool that has emerged today is that of social media influencer
marketing. Social media influencers are those individuals who shape consumers' …
marketing. Social media influencers are those individuals who shape consumers' …
[图书][B] Komunikasi pemasaran terpadu: pendekatan tradisional hingga era media baru
Page 1 Komunikasi Pemasaran (Pendekatan Tradisional Hingga Era Media Baru)
Bambang D. Prasetyo dkk. Page 2 K0munikasi Pemasaran Terpadu (Pendekatan …
Bambang D. Prasetyo dkk. Page 2 K0munikasi Pemasaran Terpadu (Pendekatan …
Examining the impact of artificial intelligence (AI)-assisted social media marketing on the performance of small and medium enterprises: toward effective business …
W Basri - International Journal of Computational Intelligence …, 2020 - Springer
Purpose: To examine the impact of artificial intelligence-assisted social media marketing
(AISMM) on the performance of startup businesses of small and medium enterprises (SMEs) …
(AISMM) on the performance of startup businesses of small and medium enterprises (SMEs) …
Does social media matter? Investigating the effect of social media features on consumer attitudes
D Arli - Journal of Promotion Management, 2017 - Taylor & Francis
The purpose of this study is to explore the impact of social media's features (ie,
entertainment, usefulness, informativeness and irritation) toward consumers' attitude toward …
entertainment, usefulness, informativeness and irritation) toward consumers' attitude toward …
Influencer Marketing
S Yesiloglu, J Costello - Building Brand Communities and …, 2020 - api.taylorfrancis.com
Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …
Social media use and health risk behaviours in young people: systematic review and meta-analysis
Objectives To examine the association between social media use and health risk
behaviours in adolescents (defined as those 10-19 years). Design Systematic review and …
behaviours in adolescents (defined as those 10-19 years). Design Systematic review and …
How influencers' credibility on Instagram is perceived by consumers and its impact on purchase intention
MF Rebelo - 2017 - repositorio.ucp.pt
The purpose of this thesis is to understand the perception Instagram users, in other words
consumers, have of influencers they follow on Instagram. Consumer perceived credibility of …
consumers, have of influencers they follow on Instagram. Consumer perceived credibility of …