This article argues that the marketing canon, as presently configured, has failed to confer
social reality to the acts of its key protagonists–marketers. As an adjunct to both collective …

We attempted to evaluate the replicability and generalizability of ten influential research on
sensory marketing by conducting a high-powered and pre-registered replication in online …

Mediation analysis plays a central role in marketing research due to its usefulness in helping
to explain complex processes. Like other forms of inference, mediation analyses are …