Sponsored search has been proven to be a successful business model, and sponsored
search auctions have become a hot research direction. There have been many exciting …

We consider the budget-constrained bidding optimization problem for sponsored search
auctions, and model it as an online (multiple-choice) knapsack problem. We design both …

How should players bid in keyword auctions such as those used by Google, Yahoo! and
MSN? allWe consider greedy bidding strategies for a repeated auction on a single keyword …

We provide a broad overview of the research that has been conducted until recently on the
design of sponsored search auctions. We mainly focus on game theoretic and mechanism …

Secondary spectrum access is emerging as a promising approach for mitigating the
spectrum scarcity in wireless networks. Coordinated spectrum access for secondary users …

In search engine marketing, such as on Google, advertisements' ranking and prices paid per
click result from generalized, second-price, sealed bid auctions that weight the submitted …

We study the bidding behavior of spiteful agents who, contrary to the common assumption of
self-interest, maximize the weighted difference of their own profit and their competitors' profit …

In online advertising, search engines sell ad placements for keywords continuously through
auctions. This problem can be seen as an infinitely repeated game since the auction is …

This paper examines position auctions with budget-constrained advertisers, a dominant
bidding environment used by publishers to allocate positions in online advertising. Budget …

Purpose The purpose of this paper is to model group advertising decisions, which are the
collective decisions of every single advertiser within the set of advertisers who are …