Social media use plays an important role in shaping individuals' social attitudes and
economic behaviours. One of the first well-known examples of social media campaigns is …

While previous studies documented the existence of gift exchange at work, none of them
identified the distinct influences of positive reciprocity and affective state. In this study, a field …

Folk religion is rooted in Chinese culture and has developed into a robust industry
influencing cultural enterprises and the regional economy in Taiwan. However, few studies …

Questo articolo presenta nuovi insights sul ruolo delle emozioni nella percezione delle
campagne pubblicitarie di beneficenza e di raccolta fondi. Le campagne sociali spesso si …

Presenting pictures of people in need is perhaps one of the most widely used strategies that
charities adopt to collect donations. Surprisingly, the literature is currently divided on what …

This working paper is produced for discussion purpose only. These working papers are
expected to be published in due course, in revised form, and should not be quoted or cited …