An overview of potentiometric sensors that are capable of detecting toxic heavy metal ions in
environmental samples is presented and discussed. Notwithstanding the tremendous work …

Although segmentation decisions are critical for achieving differential advantage in an
increasingly competitive marketplace, the empirical investigation of how segmentation …

Passengers' dissatisfaction with service quality is one of the crucial factors affecting the
market share loss of airlines. This study aims to find out how airlines become capable of …

The article is organized in eight parts. The first part presents an introduction of the research
problem, the aim and the objectives formulated. The aim of the article is to conduct empirical …

This research advances four propositions and a conceptual model of country and company
characteristics influencing key International Business Decisions (IBDs). The IBDs in this …

Despite the increasing attention Global Marketing Strategy (GMS) is receiving in the
academic literature, researchers have paid relatively little attention to whether markets can …

Purpose–This paper aims to examine the conceptual as well as empirical linkages between
segmentation bases and brand positioning strategies in the context of discussing practical …

The consumer market, the production process is focused on the target group of end
consumers, which contributes to a freer choice of the marketing strategy of the enterprise. It …

Impact of geomarketing and location determinants on business development and decision
making | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

While previous studies have acknowledged the importance of cross border travellers to
regional economic development, the significance of visitors from less developed and …