Export performance is one of the most widely researched but least understood and most
contentious areas of international marketing. To some extent, this problem can be ascribed …

This article reviews the history of measuring the performance of marketing in the firm,
organised around three themes: the movement from financial to non-financial output …

In recent years there has been an exponential growth in the number of publications related
to theory and applications of Data Envelopment Analysis (DEA). Charnes, Cooper, and …

Research in marketing has increasingly focused on building knowledge about how firms'
marketing contributes to performance outcomes. A key precursor to accurately diagnosing …

Purpose Analyze the importance of sustainable innovation strategy applied in manufacturing
companies in Indonesia which affects the company's financial performance through several …

Theory posits that organizing marketing activities in ways that fit the implementation
requirements of a business's strategy enhances performance. However, conceptual and …

Despite the conceptual, empirical, and theoretical advances in strategy–performance
research, there is little consensus regarding the nature and form of this association. As a …

Many studies have investigated the financial results and economic productivity of airlines but
few have investigated the productivity or performance of airports, and how changes in the …

This study addresses a long‐standing debate in the literature regarding the appropriateness
and performance consequences of marketing strategy standardization vs. adaptation. Much …

Responding to competitive pressures and financial realities long familiar to other functional
managers and academics, corporate shareholders, senior managers, and the Marketing …