Though the sports markets have been growing rapidly, the growth rate of ticket revenues has
trailed other revenue streams. With the push for use of analytics in recent years, sports …

This paper discusses the interaction between revenue management and customer
relationship management for a firm that operates in a customer retention situation but faces …

This article analyses the behavioural choice for theatre tickets using a rich data set for 2010–
2013 from the sale system of the Royal Danish National Theatre. A consumer who decides …

Revenue management can be used in many industries where there is a limited, perishable
capacity and the market can be segmented. In this paper we focus on the sales of event …

This dissertation introduces and analyzes research problems related to Retail Operations
and Humanitarian Logistics. In Retail Operations, the inventory that ends up as unsaleable …

This paper studies the problem of'Scaling the House', or how venue managers should
optimally divide seats into sections with different prices. From previous study, it was found …

Most performing arts organizations offer their customers the choice of either buying event
tickets individually or buying a bundle of tickets for two or more events. During the selection …

Demand fulfillment is a planning process which is concerned with the processing of
customer orders. Its main objectives are providing a high customer service, especially in …

Most sports and entertainment firms offer season tickets first, and they allow purchasing
single tickets at a later date. Basic decision problems within this context are the …

본 연구는 번들티켓 판촉전략과 희소성메시지 그리고 관여도가 공연티켓 구매의도에 어떠한
영향을 미치는지 알아보고자 하였다. 이를 위해 번들티켓 판촉전략 유형 (가격-할인 vs 가치 …