Online food-delivery aggregators (OFA's) are expanding choice and convenience, allowing
customers to order from a wide array of restaurants with a single tap on their smart phones …

Advertising through digital channels—known as Digital Marketing—is recognized for its
transformative impact on companies and for its immense effect on brand–consumer …

This paper analyses integrated marketing communications (IMC) research from its inception
in 1991, up to 2012 (included). A bibliometric approach has been applied for the first time to …

The main purpose of this study is to identify the effects of a good hotel design in a
comprehensive manner. The systematic literature review method has been applied and the …

Background and Purpose: The increase of mobile phone usage in Malaysia had contributed
to the increasing habit of purchasing food through online food delivery (OFD) service …

The increasing availability of recording technologies makes it easier to include usability
testing projects in business communication courses. Usability testing is a method of …

The present study focuses on analysing the impact of website quality and content on leisure
traveller's hotel selection. A structured questionnaire was developed and distributed to …

In-depth interviews about hospital websites were conducted with 15 participants ranging in
age, gender, occupation, and computer proficiency. Interviewees completed detailed …

Günümüzde bilgi ve iletişim teknolojisinin gelişmesi ile birlikte otel işletmelerinin pazarlama
stratejileri de paralel olarak değişime uğramıştır. Otellerin rekabet politikası e-pazarlamaya …

A major component of internet marketing and e-commerce is the connection between
website atmosphere and user behavior. A user's experience and decision-making process …