Big data or small data? A methodological review of sustainable tourism
Research in the field of sustainable tourism is increasingly important due to significant
growth in tourism industries and the unsustainable impacts incurred. Innovation in …
growth in tourism industries and the unsustainable impacts incurred. Innovation in …
Review of critical discourse analysis in tourism studies
Critical discourse analysis (CDA) is one of the prevalent schools in discourse analysis,
which is particularly useful in analyzing in‐depth meanings under a specific social context …
which is particularly useful in analyzing in‐depth meanings under a specific social context …
Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal
Social media short videos represent a powerful tool for tourism destination promotion.
However, little research has investigated their effect on tourist travel intentions. Drawing on …
However, little research has investigated their effect on tourist travel intentions. Drawing on …
Framing the sharing economy: Toward a sustainable ecosystem
The sharing economy has been a controversial phenomenon since its inception. This study
employed the frame analysis method to examine and understand how the sharing economy …
employed the frame analysis method to examine and understand how the sharing economy …
Travel photos: Motivations, image dimensions, and affective qualities of places
Travel photos can be symbols reflecting inner feelings of the photographers. They also serve
as records that store travel experience of the photographers. By content analyzing 145 travel …
as records that store travel experience of the photographers. By content analyzing 145 travel …
Elaboration of marketing communication through visual media: An empirical analysis
SP John, R De'Villiers - Journal of Retailing and Consumer Services, 2020 - Elsevier
Visual media plays a significant role in the marketing and promotion of several international
tourism services in today's connected marketplace, in particular here, international tertiary …
tourism services in today's connected marketplace, in particular here, international tertiary …
Storytelling in destination brands' promotional videos
Storytelling represents an extensive and rich body of research in tourism. Prior studies
mainly focus on tourists' stories in understanding travel experiences and little knowledge …
mainly focus on tourists' stories in understanding travel experiences and little knowledge …
[图书][B] Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East
Page 1 E|| AVRAHAM ERAN KETTER Tourism Marketing for Developing Countries Battling
Stereotypes and Crises in Asia, Africa and the Middle East Page 2 Tourism Marketing for …
Stereotypes and Crises in Asia, Africa and the Middle East Page 2 Tourism Marketing for …
Using text mining to track changes in travel destination image: the case of Macau
MT Liu, Y Liu, Z Mo, KL Ng - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose Travel websites allow tourists to share their thoughts, beliefs and experiences
regarding various travel destinations. In this paper, the researchers demonstrated an …
regarding various travel destinations. In this paper, the researchers demonstrated an …
YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
A Huertas, MI Míguez-González… - Journal of Brand …, 2017 - Springer
Videos are influential image creators and video-sharing sites like YouTube offer new
opportunities to DMOs to communicate the identity and the brand of the destinations they …
opportunities to DMOs to communicate the identity and the brand of the destinations they …