Als wir 2005 mit einem Lehrbuch zur „Werbung in der Medien-und Informationsgesellschaft
“den Versuch wagten, eine kommunikationswissenschaftliche Einführung zu geben, zeigte …

The rapid development of short-video social network platforms provides us with an
opportunity to conduct health-related advertising and recommendation. However, so far …

The use of the Internet, and especially social media networks, is becoming increasingly
relevant for 21st century politics, not only for political campaigning purposes, but also as a …

This introduction to cybercultures provides a cutting-edge and much needed guide to the
rapidly changing world of new media and communication. Considers cyberculture and new …

Purpose This paper aims to examine the effectiveness of two types of hotel commercials
[virtual reality (VR) versus traditional commercials] by proposing and testing a presence …

Based on a real-world field study of 21 sponsored promotional events (more specifically,
sponsored fashion shows)(n= 535), we provide a self-congruity theory-based model …

Despite the substantial growth in digital out‐of‐home media and the promising potential of
digital place‐based media, there is a limited understanding of this medium at minibus taxi …

'The information society'refers to a constellation of developments arising from the growing
use of communication technologies in the acquisition, storage, and processing of …

The Mood of Information explores advertising from the perspective of information flows
rather than the more familiar approach of symbolic representation. At the heart of this book is …

From its beginnings as social science theory in the late 19th century through today,
advertising theory has taken two basic forms and sometimes a blend of the two: The fi rst …