Personas represent the needs of users in diverse populations and impact design by
endearing empathy and improving communication. While personas have been lauded for …

We examine the popular Personas method and consider claims that personas can reflect
empirical data and serve as an information source for development teams. We argue that …

The Persona Lifecycle is a field guide exclusively focused on interaction design's most
popular new technique. The Persona Lifecycle addresses the" how" of creating effective …

Personas are a critical method for orienting design and development teams to user
experience. Prior work has noted challenges in justifying them to developers. In contrast, it …

We consider the problem of detecting a large number of different object classes in cluttered
scenes. Traditional approaches require applying a battery of different classifiers to the …

We develop a methodology to automate creating imaginary people, referred to as personas,
by processing complex behavioral and demographic data of social media audiences. From …

The persona method is gaining widespread use and support. Many researchers have
reported from single cases and novel domains how they have used the method. Few have …

Using personas in requirement analysis and software development is becoming more and
more common. The potential and problems with this method of user representation are …

The efforts of addressing user experience (UX) in product development keep growing, as
demonstrated by the proliferation of workshops and conferences bringing together …

Ethnography is a qualitative research method used to study people and cultures. It is largely
adopted in disciplines outside software engineering, including different areas of computer …