Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the
Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for …

In tandem with the increasing role of Influencers in culture and commerce, Influencers'
advertorial disclosures have become controversial in many countries, including South …

Influencer marketing as part of the advertising industry has grown significantly in recent
years, becoming one of the most popular and effective forms of online advertising. The …

This study explores how young workers experience employment relations and responsibility
for Occupational Safety and Health (OSH) in the platform economy. The study is based on …

Studies of meaningful work have proposed that work that holds personal significance and
meaning can transcend pay. But how can workers who do not want, or cannot afford, to …

Indonesia boasts a lively influencer scene. These influencers promote various products and
messages, including political messages, to their followers for commercial gain, and have …

Social media influencers have the ability to impact the behaviours and attitudes of others (ie
their followers), affecting people's feelings of connectedness, and well-being. This has …

This book illustrates that mediated popular culture and science-based knowledge systems,
entangled and compromised as both have become, are still a robust crucible for system …

This study, which explored how commercial products and services are displayed by different
influencer categories on Instagram, was motivated by the need for a more transparent …

Employment relationships have become a crucial component of the influencer industry in
Japan. The professionalization of content production has become particularly visible on …