Leverage and activation of sport sponsorship through music festivals
K Ballouli, TC Koesters, T Hall - Event Management, 2018 - ingentaconnect.com
Research on leverage and activation of sponsorship is an underexplored area in academia,
one that is still in its infancy in the event management and sport marketing literature. Much of …
one that is still in its infancy in the event management and sport marketing literature. Much of …
Enhancing the Attendee Experience: The Power of Event Sponsorship
G Greenhalgh, E Kim - Event Management, 2024 - ingentaconnect.com
Sponsorship has evolved to become a major component of corporate strategic plans. While
there is an abundance of research on the benefits sponsorship provides brands, a …
there is an abundance of research on the benefits sponsorship provides brands, a …
Brand awareness of green sponsorship announcements
Y Tsuji, BP McCullough - Journal of Contemporary Athletics, 2019 - search.proquest.com
The examination of sponsoring partnerships is important to understand whether the
objectives of the sponsor (eg, increased brand awareness, brand image) are accomplished …
objectives of the sponsor (eg, increased brand awareness, brand image) are accomplished …