Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Penelitian ini bertujuan untuk menyelidiki pengaruh pemasaran digital dan kompetensi
kewirausahaan terhadap kinerja pemasaran usaha mikro, kecil, dan menengah (UMKM) di …

Nowadays, many businesses recognize the importance of digitization as a strategic
advantage to maintain competitiveness. As a result, current research aims to investigate …

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh kualitas layanan dan
nilai yang dirasakan peserta terhadap kepuasan peserta dengan kepercayaan sebagai …

Digital marketing is a marketing strategy aimed at providing information to the community at
large in an effective and efficient manner without being limited by space and time. This …

The purpose of this study is to determine the direct and indirect influence on the business
strategy variables and the Job Creation Law variable on the MSMEs Performance in the …

This study examines how digital marketing characteristics—namely interactivity, ubiquity,
and credibility—affect green consumer brand engagement and loyalty in Nigeria's five-star …

This research examines the interplay between Business Intelligence tools and digital
marketing strategy optimization, with a focus on the moderating role of customer orientation …

This research investigates the entrepreneurial dimension, innovation, and digital marketing
on market and finance performance. These research samples consist of 260 MSME actors in …

The purpose of this study is to look into how different aspects of digital marketing affect both
sales success and the viability of an enterprise. For data analysis in this work, Structural …